Making it so personable and engaged, Coldplay succeeded in shooting for the heart and keeping the audience’s full attention. People in today’s troubled world are on a quest for their identity, in need for inspiration, in hope for serendipity (surprise), in finding a sense of community and in pursuit for mutual respect. 50,000 LED wristbands were distributed flashing and changing colors in full synchronicity of the music and video’s. Music from their latest album along with previous hits were played seamlessly choreographed to keep the old and young engaged and energized.Ī show full of mastery where you let the songs do the talking, let the story bring people together, let the visual and sound effects create amazing vibes and let hits like ‘Fix You’ bring the audience in a singing unity.Ĭoldplay redefines the entire experience for music fans around the world by bringing a kind of fairy-tale magic to a music gig: large stunning quality screens, art work from flowers to amazing video’s, special effects, fireworks, flame jets, magnificent colorful decors, millions of butterfly confetti’s and gigantic rainbow color beach balloons.Įveryone was part of the show by their singing and dancing on the musical waves. Despite being called ‘a Head full of Dreams’-tour the two-hour set covered all the best of Coldplay. The sound produced by this band and Chris Martin’s voice are astonishing, just as good as their studio recordings. The future is about context aware personalized content adventures based on emotions and behaviours by leveraging technology and hands-on connections.Ĭoldplay stroke, after two decades, a balance that gives people the sparkle in their eyes by creating an end to end colourful experience full of emotions.Ī true gift for the ears, the eyes, the heart and the mind.
Many business people and especially marketers should study the Coldplay phenomenon on how to feed customer journeys, tell a creative story, be authentic, be context-aware, stay connected, to surprise and to engage. They are after all the biggest band of this generation and probably the best of this generation.Ī four-player band that saw the light of existence 20 years ago. Through our ‘perseverance’ we managed to acquire 12 tickets, 8 normal and 4 Early Access cards to see this iconic band. On the day of the ticket sale a friend and I had three screens open three hours before the sale started. They were visiting our country as part of their latest World-tour. Months ago I got pinged by my daughter that the moment we were waiting for had come.
My daughter and I promised each other our mission was to attend a concert of Coldplay and this especially after having seen their Blu-ray Coldplay 2012 Live concert on the big screen at home. Two full house concerts attended by 100,000 generation X and Y (Millennial) fans. Last week my family, some friends and I had the pleasure to attend one of the two, within 30’ sold-out, Coldplay ‘A Head Full of Dreams’ concerts in Brussels.
A Coldplay concert (Brussels): music for the Ears, the Eyes, the Heart and the Mind